ANDERSON COOPER-AC-360! Is CNN Promoting AC Much More Than Other Anchors?
I keep wondering: Why does CNN appear to promote Anderson Cooper (AC), anchor of AC- 360, much more than it does the other news anchors, such as Wolf Blitzer,Lou Dobbs, Campbell Brown,Don Lemon,Rick Sanchez-Mr Passionate,Erica Hil,T.J. Holmes and Arron Brown-just to name a few?
I respect the notable fact that AC has covered wars and disasters. So what? So have other anchors at CNN. Plus, I still have not seen anything spectacular or unusually appealing about AC's presence before the cameras that makes me want to view his AC 360 show anymore than I want to view Wolf Blitzer's Situation Room or any of the other notable shows. As a matter of fact, I find AC to be quite boring and simply void of passion,seemingly.
And when AC showed up on CBS' 6o Minutes one Sunday as host for one of the Magazine's segments,I flipped! I started to change channels and even thought of turning off the TV altogether. I pondered to myself: Now, this is just too much---seeing AC on CBS too! Why in the hell does CBS/60 Minutes need AC, anyway? What did his presence add? Answer, in my opinion: Nothing!
Plainly stated, there is overkill at every turn. CNN needs to turn it down a bit, and give us-the viewers-a break from its excessive-repetitive promotion of AC and allow the other anchors to share more of the glory of marketing and promoting. I suppose CNN is repaying AC for putting his life in harm's way.
So I get back to the primary question: Why does CNN appear to promote AC much-much-more than other anchors? I bet the other anchors are asking the same question as well; only silently. Please,can someone out there help me-with responding comments-to shine clearer light on this cognitive dilemma. Tell me what is it that I am not clearly seeing. You decide!
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posted by CAVITEMYR-WORLD @ 7:51 PM
3 Comments:
I would say CNN has clearly chosen Anderson Cooper as the face of the network, and when they put his face all over things they only incidentally promoting him in the process of promoting themselves. His particular weird mix of qualities is everything they want the network to be associated with. He's carefully neutral. He's an elegant blue blood but also a likeable everyman figure. He's dignified but also culturally hip with a good sense of humour. He's both glamourous and classy. He's endearingly nerdy but adventurous, globe trotting and experiences danger. He has a handsome young-old appearance that makes him look energetic but wise and stable. He's one of the few people on cable news who insists on polite discourse instead of going for the ratings grabbing theatre of yelling and fighting. He also became famous on CNN, so the public totally thinks of him as one with the network.
Ugly ancients Lou "I hate Mexicans" Dobbs and Larry "I will have any famewhore on my show to bring in viewers" King bring in plenty of ratings, but CNN doesn't want those guys to be the image of their network.
60 Minutes brought in Katie Couric and Anderson Cooper to add some relative youth to their program.
Thanks anonymous for the lesson. Although I disagree with some of your adjectives that describe AC's personable attributes, I understand perfectly how the powers that be may see him thorough their perceived public eyes. An excellent detailed, explanation that is comprehensive, coherent, reasonable, creditable and believable. CARLOS!
Correction: I meant to type the word "through" instead of thorough. My error. CARLOS!
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